Job Overview
As a CRO / Analytics and Optimisation Analyst, you will be responsible for analysing data, developing actionable insights, and implementing strategies to optimise our clients' digital experiences. You will work closely with our web development, UX/UI design, and digital marketing teams to ensure data-driven decisions are at the core of our projects. Your role will be critical in helping our clients understand user behaviour, improve conversion rates, and maximise ROI on digital campaigns.
Key Responsibilities:
1. Data Analysis & Reporting:
- Analyse website performance data using Google Analytics, and other relevant tools to identify trends, patterns, and opportunities.
- Generate detailed reports and dashboards that provide actionable insights to stakeholders, including traffic sources, user behaviour, conversion rates, and key performance indicators (KPIs).
- Monitor and report on campaign performance, making recommendations to optimise client campaigns and achieve business objectives.
2. Conversion Rate Optimisation (CRO):
- Conduct A/B testing and multivariate testing to evaluate and improve website elements such as landing pages, forms, calls-to-action, and navigation paths.
- Develop and implement optimisation strategies to enhance user experience and increase conversion rates.
- Collaborate with design and development teams to implement test variants and track the performance of CRO initiatives.
3. SEO & SEM Performance:
- Analyse organic search traffic and keyword performance to identify SEO opportunities and improve search rankings.
- Use tools like Google Search Console, SEMrush, and Moz to monitor and improve SEO performance.
4. Client Interaction:
- Communicate insight and recommendations to clients in a clear, professional, and actionable manner.
- Present findings and optimisation strategies in client meetings, showcasing the value of data-driven decision-making.
- Act as a trusted advisor to clients, understanding their business goals and aligning analytics efforts to meet those objectives.
5. Tool & Technology Utilisation:
- Utilise a range of analytic tools, including Google Tag Manager, Google Data Studio, Hotjar, and others, to track and report on website and campaign performance.
- Stay updated on industry trends and emerging analytics technologies to ensure the agency is leveraging the best tools available.
6. Internal Collaboration:
- Work closely with web developers, UX/UI designers, and content creators to ensure analytics insights are integrated into all phases of project development.
- Support the digital marketing team in identifying and setting up tracking requirements for campaigns and projects.
Qualifications & Skills:
- Bachelor's degree in marketing, Data Science, Business Analytics, or a related field.
- 2+ years of experience in a digital analytics role, preferably within a digital agency setting.
- Strong proficiency with Google Analytics, Google Tag Manager, Google Data Studio, and other web analytics tools.
- Experience with A/B testing tools (e.g. Optimizely, VWO) and a solid understanding of CRO principles.
- Familiarity with SEO tools (e.g. SEMrush, Moz, Ahrefs) and an understanding of CRO principles.
- Knowledge of HTML, Javascript, and web technologies is a plus.
- Excellent analytical skills and a strong attention to detail.
- Ability to communicate complex data insights in a clear and concise manner.
- Strong problem-solving skills and the ability to think strategically.
- Proven ability to manage multiple projects and meet deadlines.
- A proactive and self-motivated approach to work, with a passion for continuous learning and development.